Benefits that an Online Business can Derive from SEO

Posted by on Apr 7, 2016 in Useful Tips |

seo-services

There’s no question about it that the future of businesses is in the internet. The rapid expansion of the e-commerce industry has been indicating that new businesses should be based online. It is common to hear these days that if one wishes to establish an online business, he should allocate good amounts of time, effort and money for Professional SEO services or search engine optimization.

Services related to this matter are always available and accessible. Aspects of technical nature and cost of search engine optimization can be overwhelming for newbie business investors. However, they should think of it as a way for their online business to start right and prosper in the long run. There are numerous benefits that online businesses can derive from SEO and these are indicated below:

  • Rank – This pertains to the search engine rankings that the business website will get. A good rank gets the website on the first pages of the SERPs or search engine results pages. This means that it will be seen easily by potential visitors or customers. Try to imagine two websites that both offer pizza. Website A is found on the top 9 result of the SERP while website B is at top 24. Website A will have better chances of getting noticed by customers this way.

Search engines have different sets of criteria when it comes to ranking websites. Google, as an example, uses keyword structure, quality of links and loading speed as indicators of what rank to give.

  • Traffic – To simplify the whole thing, traffic is the volume of visits that a website or its pages get. Websites are visited by people and search engine bots. Visits from people are more important from a business perspective. Good search engine optimization will result to more visits from customers who are looking for the specific services and products that the website is offering.
  • Conversion – Visits will be profitable if there will be actual transactions that will happen. On a broader point of view, conversion rate is the number of people who visit a site, stay on it, and transact thereafter. What business owners need to work on when it comes to this matter is how to attract visitors that they can really serve. Good search engine optimization drives in relevant clicks, increases conversion rate, and reduces bounce rate.
  • Expansion – The trend in the optimization services industry for the past two years is to focus on localized search rankings and results. This means that a lot of effort aims to attract customers from within the area or region where the business is located. Of course, search engine optimization can offer much more than this.

Google SEO Trends 2016

SEO companies can expand the exposure of an online business anywhere in the world. If an investor is willing and capable enough, he or she can cater to the needs of both local and international customers.

Work on optimizing a business website for search engines is undoubtedly a tough one. However, the benefits that it can give will be worth it in the end.

 

Resources:
https://moz.com/blog/10-predictions-for-2016-in-seo-web-marketing
https://www.ama.org/publications/MarketingNews/Pages/seo-rules-2016.aspx

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5 Tips To Become Better At Web Design

Posted by on Feb 28, 2016 in Useful Tips |

banner-web-design

There are a lot of people who have recently started their careers at web design, and who would like to learn more about how to become better and more successful web designers. As someone who has a lot of experience in web design, I am eager to share my experience with all of you guys, and help you out in any way I can. Here are my five tips that will definitely help you to become better at web design, and hopefully you will.

1. Learn More About Web Design

If you want to become more successful and better at web design and work on your web design skills, it’s really important to put some effort into learning more about web design. Use any opportunity you have to learn more about web design, and what it takes to be a successful web designer. If you learn a bit each day, it will be much easier for you to accumulate all the knowledge you need to become a better web designer. If you can find someone who can tutor you, or help you out, someone with more experience – it’s also very useful to have them on your side.

The Three Most Important Skills Of A Web Designer

2. Analyze Web Designs

As a successful web designer, I am constantly analyzing web designs that I come across. At this point, it’s not like I’m doing it consciously, but rather unconsciously. If you all are new to web design, you might want to start analyzing other people’s designs. This will make you more critical towards your own design, but it will also help you learn a lot about current trends through other people’s work. If you see something that you really like, try to determine why you like it, and possibly even implement some aspects of other people’s work in your own web design.

Web-Design-Inspiration-September

3. Get Inspired

For web designer is, it’s also very important to get inspired. Sometimes it is not easy to find inspiration, especially when you have to do it for a living, it can be pretty rough. However, the more you practice to find inspiration in other people’s work, or ordinary daily stuff, you will become much easier for you to find your inspiration. In addition to that, if you’re not working and you find yourself to be much inspired, make sure that you note down your inspiration and then you visit the next time you need inspiration. Moreover, it can be very useful that you keep a journal, or a diary of the sort, where are you will note down your ideas from day to day. In this way you are constantly keeping yourself in the state of finding new inspiration.

4. Get Criticized

It is the question of time when your work will get criticized, and when it does, it is important not to let it affect your confidence. It’s important to learn how to deal with other people’s criticism. Most of all, it’s important to use the critics you get in order to improve your performance and become better at web design. They usually ask for opinions on forums or other agencies, for example, lately I found myself writing a “I need a website” agency to have an opinion and it has been of much help.

5. Always Up Your Game

The last step I have to give to you is if you want to become the best web designer, you have to remember that you can never relax and stop learning. Always try to be better, learn something new, web-designenhance your design in some way, and always try to up your game even if it’s just for a notch. This will help you build a great reputation over time, and you will surely stay in this business for a long time.

Learn more:
http://www.webdesign.org/the-ultimate-guide-to-ecommerce-design-trends-2016.22591.html

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